Why should I collect or post negative feedback?

Real negative feedback is incredibly valuable because it validates our survey results as trustworthy in the eyes of your customers. Customers are increasingly turning to online review sites because they want to find unbiased feedback, not read hand-picked testimonials. By posting your unbiased survey results, you give your customers a better source of feedback than online review sites that you have little control over.

You have nothing to lose by measuring customer feedback with SurveyLocal. If you like the survey results, you can use them as a powerful new marketing tool. If you don’t, you can keep them to yourself and you will have identified what to change while measuring customers to see if a new approach is working. Remember, if you are looking to be unique and stand out in your industry, then it takes doing something unique with your marketing to get there.

Even the best company will have unsatisfied customers. If you sweep negative feedback under a rug, you remove trust and lose a valuable opportunity to show customers just how good you are. Would you hire a new employee who told you they had no weaknesses and brought their mother as a referral? This is essentially what you are doing if you only collect and publish positive feedback during a “survey”. It looks unrealistic and your customers won’t value the results.

Rather than tell potential customers how great your service is, SurveyLocal lets you show them with an unbiased survey in an environment you can control. When you run the survey, we measure what your average customers think, and you decide if you want to display the whole story or none of it through our site. In our years of surveying local businesses, we have found the vast majority collect more praise and fewer complaints than expected using our survey method.